India and Plastic Waste
In the financial year 2019-2020 plastic waste of more than 34 lakh tonnes was generated in India; which was 33.6 lakh tonnes in 2018-2019 and was approximately 22.8 lakh tonnes in 2017-2018. Thus, plastic waste generation in India increased by about 11 lakh tonnes in just one year, which was about whooping 47%!
However, on a positive note, as per the reports of the Union Ministry of Housing and Urban Affairs (MoHUA) over 60% of the generated plastic waste was recycled in 2019, and was claimed to be higher than any other developed country in the world.
Interestingly, it was determined that 80% of the generated solid waste comprises of plastic material. Thus, proper cleaning of the plastic waste source and its appropriate segregation can greatly help in reducing the plastic waste crisis and its environmental impact. As most of it deals with the efforts requirement from general public, in order to create awareness and get better support many Bollywood celebrities have joined the awareness efforts. The blog post covers this in the current topic – Plastic Waste Awareness: Contributions of Bollywood Celebrities in 2021.
Awareness Initiatives by Bollywood Celebs in 2021
Dia Mirza: She had a ‘sustainable wedding’ with a Mumbai-based businessman Mr. Vaibhav Rekhi on 15th of February 2021; wherein, there were no plastic straws; no plastic cutlery; no plastic bottles, spreading awareness about the importance of avoiding the usage of single use plastics.
Alia Bhatt: A supporter of stopping plastic pollution, she recently switched to usage of glass bottles instead of plastic bottles, and is also urging her followers to reduce plastic pollution using #beatplasticpollution. She aims to reduce plastic waste to zero in her life.
Neena Gupta: Having spent a large part of the pandemic in Mukteshwar, Uttarakhand, she was annoyed by site of waste plastic bottles and snack wrappers thrown in the area. She herself started using refillable water flasks and requested her fans to follow suit, and in case they still have to use plastic bottle, she urged them to dispose then responsibly.
Adhvik Mahajan: In an interview with Times of India, TV actor Adhvik Mahajan, on the occasion of World Oceans Day, requested his followers to stop disposing off waste plastic materials in oceans. He was sad by seeing the videos wherein, even a small plastic straw damaged the life of marine creatures so badly.
Raveena Tandon: A champion of environmental causes, Raveena Tandon in a media report stated that “Cars, fuel emissions, factory waste, garbage choked rivers, plastic waste… are all our problems! Everything’s counted, slowly we are destroying this planet. Let’s be aware and in our own way, try to recycle and preserve”, in an effort to increase awareness about these materials.
Priyanka Chopra: Recently Priyanka Chopra launched eight hair-care products under the brand name – Anomaly hair-care products wherein, she claimed of following sustainable measures. She said in an interview to Zoom – “Our shampoo and conditioner bottles are made out of 100% plastic trash diverted from landfills. Our caps cost three cents, our bottle is the thinnest plastic you’ll see on the aisle, and everything’s recyclable. The idea was to reduce waste and spend as little as possible on packaging, so we had the ability to really spend on the actual product.” Thus, she is seen applying the concept of sustainability in her products as well.
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